Brochures provide countless uses for businesses across the spectrum. Used as a support for other forms of marketing, the brochure provides a great explanation of what your business offers, while also allowing you to effectively communicate your message.
Portable Salesman – Thinking of your brochure as your marketing associate will allow you to sell your services whenever and wherever your prospect is. By having it with them, the prospect can view it on their own time. By viewing it on their own time, people will be most likely to listen to it and hearing what you have to say.
Ease of distribution – Brochures are easy to distribute. Most can be folded into standard mailing sizes to be sent alone, or can be included as a complete sales packet. They also can be handed out on the street, left in doctor's offices, heavily trafficked street corners, etc.
Credibility – They add an extra layer of credibility. Used in conjunction with other marketing efforts, they expand your branding showing that you are more than just a letterhead and business card. Brochures give the perfect opportunity to let your prospects know how long you've been in business, the benefits of using your services, and the amount of experience you have.
Customization – With brochure printing costs on the decline, many businesses find benefit in creating tailored brochures for each demographic. This helps in providing enhanced customization, and allow the prospect to feel as though they are a valued potential client.
Direct Mail – Brochure mailing is a huge industry and for a good reason. Mailing brochures to a targeted list of prospects is a great way to gain business. These brochures can be "self-mailed" which means they are simply folded and "tabbed", sticky round pads applied to the opening of the fold, and addressed to the recipients. The other option, more costly but more personal, is to have brochures placed inside envelopes. These are great options for luxury items or services where personalization goes a long way.
Branding – Like any other marketing piece in your company, keeping consistent branding is critical. People hold brochures for extended periods of time, they feel them and touch them, read them and keep them at their desk. Making sure your brochure is well branded will go a long way in pushing your brand into your target market.
Brochures will and always will be one of the most popular forms of marketing. With multiple size, shape and customization options, brochures continue to inform prospects around the world.